Nurdiana, Iva (2015) The Influence of Brand Awareness on Brand Trust Through Brand Image. In: International Conference on Accounting, Business & Economics, 10-11 Desember 2015, Yogyakarta Indonesia.
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Artikel UII Fakhruddin dan Iva.pdf Download (248kB) |
Abstract
The purpose of this study was to determine 1) relationship influences brand awareness on brand trust, 2) relationship influences brand awareness on brand image, 3) influence of brand image on brand trust. The study was conducted on islamic product brands in City of Malang, East Java. Used accidental sampling, total sample of 100 respondent. SEM analysis technique using PLS. The results showed that brand awareness brand effect on trust, brand awareness effect on brand image, and brand image affect to brand trust.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Manajemen dan Kewirausahaan > Konferensi atau Workshop |
| Divisions: | Fakultas Ekonomika dan Bisnis > Manajemen |
| Depositing User: | IVA NURDIANA |
| Date Deposited: | 28 Sep 2018 02:17 |
| Last Modified: | 28 Sep 2018 02:17 |
| URI: | http://repository.unikama.ac.id/id/eprint/1760 |
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