Small Medium Entreprises (SMEs) Growth Model (Marketing Entrepreneurial Approach)

Sarwoko, Endi (2015) Small Medium Entreprises (SMEs) Growth Model (Marketing Entrepreneurial Approach). In: International Conference on Accounting, Business & Economics, 9-10 Desember 2015, Yogyakarta Indonesia.


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Research on entrepreneurship has focused on a personal approach where business success is determined by the characteristics and competencies of the owners/managers of small businesses. Managerial approach also has significance as a factor determining the success of SMEs. Managerial approach emphasizes entrepreneurial behavior in running a business, including in this approach is the strategy, innovation, and marketing. Determinant of the success of small businesses is not only determined by the owner/manager, but is also determined by how the owner/manager to run the business, environmental influences including competition, economic conditions, and resources. Theoretical studies required the development of an integrative model among individuals, organizations, and the environment that contribute to business growth. Several studies have been conducted on internal factors include individuals and organizations, how the relationship between the individual factors in developing further analyzes effective organization of environmental factors, how environmental factors in this case acts as an inhibiting factor or a growth driver. Finally, it is also important application of the marketing concept of entrepreneurship as an integrative model, in terms of resource constraints and problems that exist in small businesses.

Item Type: Conference or Workshop Item (Speech)
Subjects: Manajemen dan Kewirausahaan > Konferensi atau Workshop
Divisions: Fakultas Ekonomika dan Bisnis > Manajemen
Depositing User: Dr ENDI SARWOKO
Date Deposited: 05 Dec 2017 08:06
Last Modified: 13 Aug 2019 14:49

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